Finding the best days and times to post on LinkedIn isn’t always easy. There’s no exact rule for what works, but our team has tested thousands of posts and noticed that some days and times get more attention than others.
Along with good timing, having a good LinkedIn headline can make a big difference. A clear, attention-grabbing headline helps more people discover your profile, leading to more views and engagement on your posts.
Why Timing Matters on LinkedIn
Posting at the right time on LinkedIn can make a big difference in how many people see and interact with your posts. LinkedIn is a very special social network because it’s mostly used by professionals. Hence, it tends to be checked during regular working hours, which often coincides with the typical 9-to-5 schedule. But, there’s more to it. People in different industries and regions may have different habits. By posting when your audience is most active, you can increase LinkedIn engagement and get more views, likes, and comments on your posts.
General Best Times to Post on LinkedIn
Finding the right time to post on LinkedIn can help your posts reach more people. Based on studies, certain days and times stand out for getting higher engagement from LinkedIn users. Here’s a look at the best days and times to post on LinkedIn to boost your chances of being seen.
Overall Ideal Days for LinkedIn Posts
For the best days to post on LinkedIn, midweek—especially Tuesday, Wednesday, and Thursday—tends to be ideal. These days often get more views, likes, and comments compared to others. For example, posting on a Wednesday morning can lead to higher engagement than on a Monday or Friday. So, what is the best time to post on LinkedIn? Midweek days are usually your best bet.
Overall Ideal Times for LinkedIn Posts
The best time of day to post on LinkedIn is often early in the morning (8-10 AM) or around lunchtime (12-2 PM). These times are popular because many professionals check LinkedIn as they start their day or during their lunch break. Posting during these ideal times for LinkedIn posts can help your content reach people when they’re more likely to be online and ready to engage.
Best Days and Times by Day of the Week
Choosing the best time to post on LinkedIn can depend on the day of the week. Each day has different activity patterns, and posting at the right time can help your post get noticed. Here’s a breakdown of the best days and times to post on LinkedIn.
Best Time to Post on LinkedIn on Monday
Mondays can be tricky for posting since people are often busy catching up on tasks after the weekend. However, posting mid-morning (around 10-11 AM) can be effective, as many professionals take a break from morning emails.
Best Time to Post on LinkedIn on Tuesday
Tuesdays are known for high engagement on LinkedIn. Posting early in the morning (8-10 AM) or during lunch hours (12-2 PM) can help you reach a larger audience, as many professionals actively check LinkedIn at these times.
Best Time to Post on LinkedIn on Wednesday
Wednesdays often have some of the highest engagement on LinkedIn. The best times to post are mid-morning (9-11 AM) and early afternoon (1-2 PM), when users are likely to be online and interacting with posts.
Best Time to Post on LinkedIn on Thursday
Thursday mornings are ideal for LinkedIn activity, especially from 9-10 AM. As the week winds down, many professionals are finishing projects and may be more active on LinkedIn to share updates or look for industry news.
Best Time to Post on LinkedIn on Friday
Fridays usually see lower engagement since people are preparing for the weekend. However, posting around 9 AM can still be effective. This is a good time to share lighter content or summaries of the week.
Best Time to Post on LinkedIn on Weekends (Saturday and Sunday)
Weekend engagement on LinkedIn is generally lower as most users take a break from professional activities. However, posting in the morning on Saturday or Sunday can reach users who check LinkedIn casually. Morning posts work best, especially for updates that are easy to read or inspiring for the week ahead.
This day-by-day guide helps you find the best times for each weekday, maximizing LinkedIn engagement with day-specific strategies.
Best Time to Post on LinkedIn According to Purpose
Posting on LinkedIn can have different results depending on your goal and the audience you want to reach. Let’s explore the best times to post based on your specific purpose, such as reaching business leaders (B2B), and consumers (B2C), or sharing special content like job openings or event invites.
Best Time to Post on LinkedIn for B2B
When posting for a B2B audience (business-to-business), it’s best to post during regular work hours when business leaders are most active. The best times to post on LinkedIn for B2B are midweek, especially Tuesday to Thursday, from 9-11 AM. This is when decision-makers often check LinkedIn. Scheduling tools like the B2B LinkedIn automation tool – Leadoku can help make sure your posts go out at these peak times. Tools like Leadoku help you avoid any issues with LinkedIn’s algorithm since we make sure to watch for LinkedIn warnings and take appropriate actions to stay safe and below the radar.
Best Times to Post on LinkedIn for B2C
For a B2C audience (business-to-consumer), LinkedIn posts usually perform better around lunchtime (12-2 PM) or in the early evening (5-6 PM). This is when consumers have more browsing time to explore product showcases or updates.
Best Times to Post on LinkedIn Based on Post Type
- Informative Posts: Educational content, like tips and industry news, works well in the early morning (8-10 AM) or early afternoon (1-3 PM) when people want to start their day with new information or take a break. Creating regular posts on certain days (e.g., “Tip Tuesdays”) can build a following.
- Sales or Promotional Posts: Sales-focused posts, like promotions or service highlights, work best in the late morning (10 AM-12 PM) or post-lunch (2-3 PM). These times allow your audience to see offers after morning tasks.
- Job Postings: Job posts do well early in the morning (7-9 AM) or after work (5-6 PM), especially early in the week (Monday to Wednesday). Many job seekers check LinkedIn at these times.
- Event Announcements: Event invites or webinar promotions are best posted midweek (Tuesday or Wednesday) in the late morning (10-11 AM). A reminder post on the day of the event also helps.
- Company Updates: Announcements like milestones or awards are best shared during midweek business hours (9-11 AM or 1-3 PM) when professionals are most active.
- Thought Leadership: For posts with insights or industry trends, try mid-morning (9-10 AM) or early afternoon (1-2 PM) on Tuesday to Thursday to build a consistent following.
Best Times to Post on LinkedIn by Niche
- Tech Industry: Early mornings (8-10 AM) or late evenings (7-9 PM) work best, as tech professionals often check LinkedIn outside standard hours.
- Finance: Early mornings (7-9 AM) see higher engagement, as finance professionals often start their days early.
- Healthcare: Early evenings (5-7 PM) align with the end of shifts for healthcare workers.
Best Time to Post on LinkedIn in the US
In the US, LinkedIn works best when you post during regular work hours. Since people live in different time zones, a good time to reach people across the country is 9-10 AM Eastern Time. This catches early morning on the East Coast and later morning on the West Coast. The best time to post on LinkedIn in the US is usually Tuesday to Thursday in the morning, especially between 9 AM and noon, when people are most likely to check LinkedIn.
Frequently Asked Questions (FAQs)
Can the best time to post on LinkedIn change over time?
Yes, LinkedIn’s best posting times can change due to shifts in work habits, new LinkedIn features, or changing trends. For example, remote work has changed when people check LinkedIn, often making mornings and early afternoons popular. Regularly checking analytics can help you stay updated on what times work best for your audience.
Does the LinkedIn algorithm favor certain posting times?
LinkedIn doesn’t share exactly how its system works, but it often shows posts that get a lot of likes and comments quickly. This means that if you post when more people are online, your post might get more attention because LinkedIn will show it to more people.
Do video posts on LinkedIn perform better at specific times?
Video posts can attract attention throughout the day, but many professionals may watch videos in the afternoon when they have more time. Testing video posts during different times (such as lunch breaks and late afternoons) can reveal which times work best for your audience.
To sum-up
Finding the best times to post on LinkedIn can boost your engagement, but there’s no one-size-fits-all solution. Experimenting with different days and times helps you discover what works best for your audience. Regularly reviewing your post performance allows you to adapt and keep improving your LinkedIn strategy.